Das Werte Kaninchen
Kategorie: Zuchtzibben; Frisches Kaninchen; Gefrorenes Kaninchen; Further processed and ingredient
Status: gegenwärtige Politik
"For more than a decade, rabbit welfare has been at the center of our business model. As early as 2012, we have worked with universities, certification institutes and animal welfare organizations such as Four Paws and CIWF to introduce a ground-reared keeping system that restored the trust of the consumers and the industry when it came to rabbit meat.
Today, as the market leader in Germany, we work with almost all the major retailers to provide customers with high-quality meat raised in an animal-friendly way. To this day, our Rabbit Care standard is the role model in the market.
But we also see it as our responsibility to be leading the way and keep raising the bar. With our new Rabbit Care Premium keeping system, we’ve worked with our long-term partner in China to provide our rabbits with permanent access to generous outdoor areas, where they can enjoy fresh air and sunlight at their convenience. A keeping system of this kind and at this scale is one-of-a-kind at the moment.
We are proud to be partnering with retailers who are just as passionate about animal welfare as we are, putting it in the center of our joint business practices.”
Ricarda-Maria Kockerols, General Manager - BreFood